Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Services marketing : people, technology, strategy

Author
  • Lovelock, Christopher
Additional Author(s)
-
Publisher
Boston, MA: Pearson Education Limited, 2011
Language
English
ISBN
9780273756064
Series
Subject(s)
  • MARKETING
  • MARKETING SERVICES
Notes
  • Glossary: p. 618 - 624
. Bibliography. Index: p. 626 - 648
Abstract
-
Physical Dimension
Number of Page(s)
648 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02175/13658.8 Lov SLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Strategi customer relationship marketing PT. Russley Futures Surabaya dalam membangun reputasi perusahaan di mata customer
Peran marketing public relations yang dijalankan oleh divisi marketing atlas sports club Surabaya dalam pelaksanaan special event PR program
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." (studi media kasus brosur)
Brand audit daging bekicot merek ocean
Teknik dan strategi memasarkan jasa profesional
E-Marketing
Artificial intelligence for marketing
Retail Rules