Services marketing : people, technology, strategy

Author

• Lovelock, Christopher

Additional Author(s)

-

Publisher

Boston, MA: Pearson Education Limited, 2011

Language

English

ISBN

9780273756064

Series

Subject(s)

• MARKETING
• MARKETING SERVICES

Notes

• Glossary: p. 618 - 624

. Bibliography. Index: p. 626 - 648

Abstract

-

Physical Dimension

Number of Page(s)

648 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02175/13	658.8 Lov S	Library - 7th Floor	Available