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Consumer behavior 6th ed
Author
Hoyer, Wayne D
Additional Author(s)
Maclnnis, Deborah
Pieters, Rik
Publisher
Australia: South-Western, 2013
Language
English
ISBN
9781133274490
Series
Subject(s)
CONSUMER BEHAVIOR
Notes
Glossary
. Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
xix, 497 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03226/13
658.8342 Hoy C
Library - 7th Floor
Available
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