Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The Portable MBA in marketing 2nd ed.
Author
Schewe, Charles D.
Additional Author(s)
Hiam, Alexander
Publisher
Canada: John Wiley and Sons, Inc., 1998
Language
English
ISBN
9780471193678
Series
The Portable MBA series
Subject(s)
MARKETING-MANAGEMENT
Notes
. Bibliography: p. 475 - 477. Index: p. 479 - 497
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 497 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00243/14
658.8 Sch P
Library - 7th Floor
Available
Similar Collection
by author or subject
Pengaruh online promotion terhadap repurchase intention dengan consumer perception sebagai mediasi pada travel online
Pengaruh brand performance terhadap repeat purchase dengan competitive advantage dan customer engagement sebagai variabel intervening pada Yamaha di Surabaya
Analisa pengaruh store layout, atmosphere, dan location terhadap minat beli konsumen di centro department store Galaxy Mall
Pengaruh kualitas produk terhadap loyalitas pelanggan melalui kepuasan pelanggan produk Etude House di Galaxy Mall Surabaya
Strategi pemasaran pada PT. Lombok Gandaria Cabang Surabaya
Analisis pengaruh physical evidence, price, service, location dan salesperson terhadap buying intention di Spazio office building
Analisa pengaruh ekuitas merek terhadap minat beli ulang konsumen toko Oen Malang
Pengaruh kualitas layanan dan brand image terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening (studi kasus Monopole Coffee Lab Surabaya)
