Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The Portable MBA in marketing 2nd ed.
Author
Schewe, Charles D.
Additional Author(s)
Hiam, Alexander
Publisher
Canada: John Wiley and Sons, Inc., 1998
Language
English
ISBN
9780471193678
Series
The Portable MBA series
Subject(s)
MARKETING-MANAGEMENT
Notes
. Bibliography: p. 475 - 477. Index: p. 479 - 497
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 497 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00243/14
658.8 Sch P
Library - 7th Floor
Available
Similar Collection
by author or subject
Persepsi konsumen atas layanan grab car di Surabaya
Pengaruh marketing mix terhadap keputusan pembelian Toyota Avanza tipe G di Surabaya
Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan CV. Langgeng Jaya
Pengaruh service quality terhadap customer satisfaction membentuk customer loyalty di PT. Citra Mitra Anugerah
Manajemen dan pengembangan pemasaran pada usaha PT. Indokharisma Agung Sentosa
Analisa pengaruh brand extension terhadap brand loyalty melalui brand image konsumen produk AMDK Cheers di Surabaya
Analisis penerimaan nasabah terhadap layanan mobile banking dengan menggunakan pendekatan technology acceptance model dan theory of reasoned action
Analisis pengaruh perceived quality dan store location terhadap customer preference Takoyaqta