Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Portable MBA in marketing 2nd ed.

Author
  • Schewe, Charles D.
Additional Author(s)
  • Hiam, Alexander
Publisher
Canada: John Wiley and Sons, Inc., 1998
Language
English
ISBN
9780471193678
Series
The Portable MBA series
Subject(s)
  • MARKETING-MANAGEMENT
Notes
. Bibliography: p. 475 - 477. Index: p. 479 - 497
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 497 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00243/14658.8 Sch PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Faktor-faktor yang mempengaruhi perilaku konsumen dalam melakukan pembelian apartemen di Surabaya
Pengaruh country-of-origin image terhadap brand loyalty dengan brand awareness dan perceived quality sebagai variabel intervening pada merk smartphone buatan Indonesia
Transformational sales
Pengaruh product quality dan brand attachment terhadap word of mouth sepeda motor honda vario series di Sidoarjo
Pengaruh relationship marketing terhadap kepuasan pelanggan dan loyalitas pelanggan koran Kompas di Surabaya
Pengaruh store environment terhadap purchase intention melalui store image pada D'Kampoeng
Analisa pengaruh store layout, merchandise assortment dan pricing terhadap purchase intention di The Sport warehouse Royal Plaza Surabaya
Analisa pengaruh brand extension terhadap customer loyalty konsumen Kecap Sedaap di Surabaya melalui brand association, brand awareness, dan brand image sebagai variabel perantara