Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Portable MBA in marketing 2nd ed.

Author
  • Schewe, Charles D.
Additional Author(s)
  • Hiam, Alexander
Publisher
Canada: John Wiley and Sons, Inc., 1998
Language
English
ISBN
9780471193678
Series
The Portable MBA series
Subject(s)
  • MARKETING-MANAGEMENT
Notes
. Bibliography: p. 475 - 477. Index: p. 479 - 497
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 497 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00243/14658.8 Sch PLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Analisis pengaruh motivasi, persepsi, sikap konsumen terhadap keputusan pembelian mobil Daihatsu Xenia di Sidoarjo
Pengaruh market orientation terhadap purchase intention dengan brand image dan brand performance sebagai variabel intervening pada PT Vista International Corporation Indonesia
Analisah pengaruh experiential marketing terhadap kepuasan konsumen herbs spa
Analisa pengaruh brand rejuvenation terhadap pembentukan purchase intention dengan brand image sebagai variabel intervening pada tepung premiks Chesa Box PT. ISM Bogasari Flour Mills
Analisa pengaruh bauran pemasaran De Boliva signature terhadap minat beli ulang konsumen
Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction dan brand trust harley davidson di Surabaya
Pengaruh dimensi store attribute terhadap loyalitas customer melalui shopping enjoyment di hush puppies store
Pengaruh relationship benefits pada relationship continuity melalui relationship value terhadap pelanggan PT. XYZ