Pengaruh perceived product quality, perceived price, dan word of mouth (WOM) terhadap purchase intention pada produk UD. Mekar Jaya

Author

• Wirawan, Yansen Adi

Additional Author(s)

-

Publisher

Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2017

Language

Indonesian

ISBN

-

Series

Skripsi No. 31011428/MAN/2017

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING RESEARCH
• STRATEGIC PLANNING
• MARKETING-MANAGEMENT

Notes

• Appendix: p. 67-87

. Bibliography: p. 64-66.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 87 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01475/18	(T) MAN 31-1428	Library - 8th Floor	Available