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Pengaruh perceived product quality, perceived price, dan word of mouth (WOM) terhadap purchase intention pada produk UD. Mekar Jaya
Author
Wirawan, Yansen Adi
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2017
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011428/MAN/2017
Subject(s)
CONSUMER BEHAVIOR
MARKETING RESEARCH
STRATEGIC PLANNING
MARKETING-MANAGEMENT
Notes
Appendix: p. 67-87
. Bibliography: p. 64-66.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 87 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01475/18
(T) MAN 31-1428
Library - 8th Floor
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