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Efektivitas strategi brand extension terhadap brand image Kompas TV
Author
Andrian, Beatrice
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020432/MAN/2014
Subject(s)
MARKETING-MANAGEMENT
BRAND NAME PRODUCTS
Notes
Appendix: 69 - 112
. Bibliography: p. 66 - 68 .
Abstract
-
Physical Dimension
Number of Page(s)
xii, 112 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00494/14
(T) 658.827 And E
-
Unavailable : Removed
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