Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh corporate social responsibility (CSR) terhadap brand image dan purchase intention pada produk Aqua di Surabaya

Author
  • Wijaya, Hans Kristian
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2013
Language
Indonesian
ISBN
-
Series
Tesis No. 03020030/MM/2013
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
  • Appendix: p. 59 - 70
. Bibliography: p. 56-58 .
Abstract
-
Physical Dimension
Number of Page(s)
xi, 70 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00499/14(T) 658.827 Wij PLibrary - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Analisa credibility celebrity endorser model: sikap audience terhadap iklan dan merek serta pengaruhnya pada minat beli "Top Coffee"
Hubungan antara loyalitas merek dan promosi penjualan distributor dengan intensitas pembelian produk PT. Avia Avian oleh retailer cat di Bali
The art of marketing
Beyond branding
Air mineral premium "swish" (creative implementation)
Product management
Pengaruh karakteristik kategori produk, atribut produk dan kebutuhan mencari variasi terhadap brandswitching pada konsumen rinso di Surabaya
Branding