Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Nontraditional media in marketing and advertising
Author
Blakeman, Robyn
Additional Author(s)
-
Publisher
Los Angeles: SAGE , 2014
Language
English
ISBN
9781412997614
Series
Subject(s)
ADVERTISING
MARKETING
ALTERNATIVE MASS MEDIA
Notes
Glossary: p. 224-234
. Bibliography: p. 235-243. Index: p. 245-254
Abstract
-
Physical Dimension
Number of Page(s)
vii, 254 p.
Dimension
-
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01687/14
658.87 Bla N
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." (studi media kasus brosur)
Perancangan corporate identity rumah makan ikan bakar Cianjur
Respon penghuni Citraland terhadap pesan iklan Ciputra Waterpark di media internal 'Citraland Life Style Magazine'
Perancangan komunikasi visual sebagai pendukung promosi produk "Da Hui Bali" di Surabaya
Perancangan komunikasi visual penunjang promosi travel bianglala di Surabaya
Analisa pengaruh internal marketing terhadap organizational perfomance dengan rebranding dan market orientation sebagai variable intervening pada departemen sales dan marketing di Hotel Grand Aston Bali Beach Resort
Komunikasi internal divisi marketing PT. Tri Jaya Pratama Futures Surabaya
Perancangan komunikasi visual sebagai media pendukung promosi CV. Sekawan Global Komunika Semarang Jawa Tengah