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Advertising and promotion : an integrated marketing communications approach 2nd ed.
Author
Hackley, Chris
Additional Author(s)
-
Publisher
Los Angeles: SAGE Publications, 2010
Language
English
ISBN
9781849201467
Series
Subject(s)
SALES PROMOTION
ADVERTISING-SOCIAL ASPECTS
ADVERTISING-BRAND NAME PRODUCTS
ADVERTISING
Notes
Glossary: p. 301-310
. Bibliography: p. 311-322. Index: p. 323-333
Abstract
-
Physical Dimension
Number of Page(s)
xii, 333 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01698/14
659.1 Hac A
Library - 7th Floor
Available
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