Advertising and promotion : an integrated marketing communications approach 2nd ed.

Author

• Hackley, Chris

Additional Author(s)

-

Publisher

Los Angeles: SAGE Publications, 2010

Language

English

ISBN

9781849201467

Series

Subject(s)

• SALES PROMOTION
• ADVERTISING-SOCIAL ASPECTS
• ADVERTISING-BRAND NAME PRODUCTS
• ADVERTISING

Notes

• Glossary: p. 301-310

. Bibliography: p. 311-322. Index: p. 323-333

Abstract

-

Physical Dimension

Number of Page(s)

xii, 333 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01698/14	659.1 Hac A	Library - 7th Floor	Available