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Principles of marketing 15th ed
Author
Kotler, Philip
Additional Author(s)
Armstrong, Gary
Publisher
Harlow, Essex: Pearson Education Limited, 2014
Language
English
ISBN
9780273786993
Series
Subject(s)
MARKETING-MANAGEMENT
Notes
. . Index : p. 683-716
Abstract
-
Physical Dimension
Number of Page(s)
716 p
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02018/14
658.8 Kot P
Library - 7th Floor
Available
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