Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Penggunaan Anggun C. Sasmi sebagai celebrity endorser dalam iklan pantene versi "Bersinarlah Bersama Anggun"
Author
Sidharta, Cynthia
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ilmu Komunikasi Program Studi Ilmu Komunikasi UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 10011017/KOM/2014
Subject(s)
ADVERTISING RESEARCH
COMMUNICATION IN MARKETING
TELEVISION BROADCASTING-MARKETING
Notes
Appendix: p. 81 - 101
. Bibliography: p. 74 - 70 .
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 101 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03219/14
(T) KOM 1017
-
Unavailable : Removed
Similar Collection
by author or subject
Aktivitas media relations yang dijalankan marketing communication Malang Town Square
Creative strategy in advertising
Perceived meaning of Apple Inc. advertisement slogans
Periklanan promosi
Perancangan promosi daerah wisata Karimunjawa
Beyond advertising
Integrated advertising, promotion, and marketing communications
Efektivitas iklan televisi teh Javana pada masyarakat Surabaya