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Analisis pengaruh iklan televisi dan endorser terhadap purchase intention pond's men dengan brand awareness sebagai variabel intervening

Author
  • Gunawan, Fitri Anggraini
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020456/MAN/2014
Subject(s)
  • COMMUNICATION IN MARKETING
  • TELEVISION ADVERTISING
Notes
  • Appendix: p. 86 - 121
. Bibliography: p. 83 - 85.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 121 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03237/14(T) MAN 36-0456-Unavailable : Removed

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