Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisa pengaruh marketing communication terhadap purchase intention dimediasi oleh brand image pada produk LCV PT. Astra International Tbk-Isuzu
Author
Hawila, Rebecca
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020638/MAN/2018
Subject(s)
BRAND IMAGE
COMMUNICATION IN MARKETING
Notes
Appendix: p. 44-48
. Bibliography: p. 42-43.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 48 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
Similar Collection
by author or subject
Analisa kepercayaan konsumen terhadap merek Restoran Carl's JR. Surabaya
Respons masyarakat Surabaya mengenai iklan televisi "lux play with beauty"
Integrated advertising, promotion and marketing communications
Pengaruh personal selling dan brand activation terhadap purchase intention konsumen pada produk santan bubuk sasa PT. Sasa Inti di Surabaya
Creative strategy in advertising
The art of marketing
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "cozy ... delicious ... exciting" studi kasus: media koran dan merchandise
Analisis pengaruh hedonic shopping tendency dan visual merchandising terhadap impulse buying dengan positive emotion sebagai variabel intervaning pada area ladies Matahari Department Store Tunjungan Plaza Surabaya