Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Penggunaan Maudy Koesnaedi sebagai celebrity endorser dalam iklan televisi L'oreal fall repair 3X terhadap brand image L'oreal di Surabaya
Author
Setiawaty, Melisa
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ilmu Komunikasi Program Studi Ilmu Komunikasi UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 10011026/KOM/2014
Subject(s)
BRAND IMAGE
COMMUNICATION IN MARKETING
TELEVISION ADVERTISING
Notes
Appendix: p. 93 - 107
. Bibliography: p. 89 - 92.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 107 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03217/14
(T) KOM 1026
-
Unavailable : Removed
Similar Collection
by author or subject
Efektivitas pesan iklan televisi Tresemme menggunakan customer response indek (CRI) pada perempuan di Surabaya
Efektivitas iklan televisi clean and clear natural bright face wash terhadap perempuan di Surabaya
Sikap masyarakat Surabaya mengenai iklan csr aqua '1 untuk 10' di televisi
Advertising and promotion
Representasi maskulinitas dalam iklan televisi Umild "Kode cowo"
Analisa brand awarness event basha market
Integrated advertising, promotion, and marketing communications
Strategi marketing communications Grand City Mall Surabaya dalam membangun brand awareness melalui event "Earth Hour 2013"