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Penggunaan Maudy Koesnaedi sebagai celebrity endorser dalam iklan televisi L'oreal fall repair 3X terhadap brand image L'oreal di Surabaya
Author
Setiawaty, Melisa
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ilmu Komunikasi Program Studi Ilmu Komunikasi UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 10011026/KOM/2014
Subject(s)
BRAND IMAGE
COMMUNICATION IN MARKETING
TELEVISION ADVERTISING
Notes
Appendix: p. 93 - 107
. Bibliography: p. 89 - 92.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 107 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03217/14
(T) KOM 1026
-
Unavailable : Removed
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