Analisis pengaruh hedonic shopping tendency dan visual merchandising terhadap impulse buying dengan positive emotion sebagai variabel intervaning pada area ladies Matahari Department Store Tunjungan Plaza Surabaya

Author

• Yanthi, Devi

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020481/MAN/2015

Subject(s)

• CONSUMERS-RESEARCH
• CONSUMER BEHAVIOR
• COMMUNICATION IN MARKETING
• MARKETING-MANAGEMENT

Notes

• Appendix: p. 89 - 124

. Bibliography: p. 84 - 88.

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 124 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00790/15	(T) MAN 36-0481	-	Unavailable : Removed