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Analisa pengaruh visibility, credibility, attraction dan power celebrity endorser terhadap brand image bedak Marcks Venus
Author
Kurniawan, Fransisca Juanda
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2014
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020472/MAN/2014
Subject(s)
MARKETING-MANAGEMENT
COMMUNICATION IN MARKETING
BRAND IMAGE
ADVERTISING
Notes
Appendix: p. 63 - 87
. Bibliography: p. 60 - 62.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 87 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00800/15
(T) MAN 36-0472
Library - 8th Floor
Unavailable : Removed
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