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Promotion and integrated marketing communications
Author
Semenik, Richard J.
Additional Author(s)
-
Publisher
Cincinnati, Ohio: South-Western, 2002
Language
English
ISBN
0324062532
Series
Subject(s)
ADVERTISING CAMPAIGNS
COMMUNICATION IN MARKETING
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xxxix, 582 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02632/04
659.1 Sem P
-
Available
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