Promotion and integrated marketing communications

Author

• Semenik, Richard J.

Additional Author(s)

-

Publisher

Cincinnati, Ohio: South-Western, 2002

Language

English

ISBN

0324062532

Series

Subject(s)

• ADVERTISING CAMPAIGNS
• COMMUNICATION IN MARKETING

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xxxix, 582 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02632/04	659.1 Sem P	-	Available