Integrated advertising, promotion, and marketing communications 2nd ed

Author

• Clow, Kenneth E.

Additional Author(s)

• Back, Donald

Publisher

Upper Saddle River, NJ: 2004

Language

English

ISBN

0131405462

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xxvii, 538 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00731/04	659.1 Clo I	-	Unavailable : Lost
2.	06593/06	659.1 Clo I	Library - 7th Floor	Available