Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Pengaruh brand image terhadap brand loyalty melalui online brand community dan consumer relationship pada Starbucks di Surabaya
Author
Seseli, Eka Merdekawati Imelda
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Thesis No. 03020089/MM/2015
Subject(s)
BRAND IMAGE
ONLINE MARKETING
CONSUMER RELATIONS
BRAND LOYALTY
Notes
Appendix: p. 83-85
. Bibliography: p. 79-81.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 83 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02422/15
(T2) MM 0089
-
Unavailable : Removed
Similar Collection
by author or subject
Analisa pengaruh self congruity terhadap pembentukan brand loyalty dengan brand experience dan brand love pada kosmetik make over
Analisis isi brand identity traveloka dalam iklan televisi
Pengaruh green marketing terhadap green brand image dan purchase intention pelanggan pada starbucks coffee Malang
Analisis pengaruh brand equity terhadap purchase intention konsumen pada produk PC tablet apple ipad di Surabaya
Pengaruh brand innovativeness terhadap brand loyalty dengan perceived quality dan brand awareness sebagai variabel intervening pada merek smartphone buatan Indonesia
Pengaruh penggunaan celebrity endorser Isyana Sarasvati dalam iklan Tokopedia "Isyana vs gangster" terhadap brand awareness masyarakat Surabaya
Male and female buying decision making processes seen from blackberry messenger texts
Business model canvas pada Hotel Cempaka Hill Jember