Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh emotional marketing terhadap purchase intention melalui brand awareness pada Dove Personal Care

Author
  • Susilo, Irene
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020497/MAN/2015
Subject(s)
  • MARKETING-MANAGEMENT
  • BRAND NAME PRODUCTS
  • ADVERTISING
Notes
  • Appendix: p. 88-101
. Bibliography: p. 85-87.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 101 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02799/15(T) MAN 36-0497Library - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Pengaruh private brand strategy terhadap brand loyalty pada air mineral 600ml merek alfa di alfamart Siwalankerto Surabaya
Analisa efektivitas konsep brand identity sang semar PT. Batik Semar Solo di Surabaya
Analisa pengaruh electronic word of mount (EWOM) terhadap minat reservasi budget hotel melalui citra merk sebagai variabel perantara
Pengaruh retail mix terhadap keputusan pembelian mahasiswa UK Petra di Circle K Siwalankerto Surabaya
Analisis semiotika iklan TV Nescafe versi "Pagi Bimo"
Perancangan komunikasi visual pendukung promosi "restoran ayam goreng Cianjur"
Analisa pengaruh citra merek (brand image) dan kepercayaan merek (brand trust) terhadap loyalitas merek (brand loyalty) ades PT. Ades Alfindo Putra Setia
Pengaruh visual merchandising, personal selling dan product quality terhadap purchase intention pada produk kosmetik LT Pro di Surabaya