Brand babble : sense and nonsense about branding

Author

• Schultz, Don E

Additional Author(s)

• Schultz, Heidi F.

Publisher

Mason, Ohio: Thomson South-Western, 2004

Language

English

ISBN

0538727144

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• PRODUCTION MANAGEMENT

Notes

Bibliography. Index: p. 154 - 156

Abstract

-

Physical Dimension

Number of Page(s)

150 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03854/06	- 658.827 Sch B	Library - 7th Floor	Available