Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

The Ultimate book of business brands : insights from the world's 50 greatest brands

Author
  • Crainer, Stuart
Additional Author(s)
  • Dearlove, Des
Publisher
Oxford: Capstone Publishing Ltd, 2003
Language
English
ISBN
1841124397
Series
Capston reference
Subject(s)
  • BRAND NAME PRODUCTS
  • BUSINESS NAMES
Notes
Index: p. 209-216
Abstract
-
Physical Dimension
Number of Page(s)
xxix, 216 p.
Dimension
21 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04375/06- 658.827 Cra ULibrary - 7th FloorAvailable

Similar Collection

by author or subject
Penggunaan media iklan billboard dalam meningkatkan brand awareness produk kursi lipat alpen
Pengaruh brand communication terhadap customer loyalty dengan customer based brand equity dan customer value sebagai variabel intervening pada PT. Platinum Ceramics Industry di Surabaya
Big brand theory
Analisa launching mccafe dalam upaya repositioning restoran mcdonald's cabang basuki rakhmat surabaya dari restoran keluarga ke restoran kawula muda
The Brand gap
Analisa efektivitas sales promo merek Ecotint (PT. Alkajasa Tripratama) di Surabaya
Designing brand identity
Analisis efektivitas media promosi black canyon coffee dengan brand proposition "when privacy is priceless..." di Surabaya (studi kasus media brosur)