Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Branding : memahami dan merancang strategi merek

Author
  • Swasty, Wirania
Additional Author(s)
  • Nita
Publisher
Bandung: PT Remaja Rosdakarya , 2016
Language
Indonesian
ISBN
9789796927203
Series
Subject(s)
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
. . Index: p. 161-162
Abstract
-
Physical Dimension
Number of Page(s)
viii, 164 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03593/16658.827 Swa BLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Indonesia original brand
Emotional branding
Tinjauan visual copycat brand pada persepsi masyarakat dan hak kekayaan intelektual di Indonesia studi kasus: mie sedap, supermie sedaap, rokok 234 dan rokok lintang 6
Pengembangan produk baru
Merek-merek terpopuler di Indonesia
Strategic brand communication campaigns
Pengaruh karakteristik kategori produk, atribut produk dan kebutuhan mencari variasi terhadap brandswitching pada konsumen rinso di Surabaya
Mengukur efektifitas sebuah in-store promotion Promag terhadap impulse buying di Apotik Rifky kota Surabaya