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Lexus the relentless pursuit : how Toyota motor went from '0-60' in the global luxury car market

Author
  • Dawson, Chester C.
Additional Author(s)
-
Publisher
Singapore: John Wiley & Sons , 2004
Language
English
ISBN
0470821108
Series
-
Subject(s)
  • AUTOMOBILES-MARKETING
  • BRAND NAME PRODUCTS
  • PRODUCT-MANAGEMENT
  • BRAND LOYALTY
  • MARKETING-MANAGEMENT
Notes
  • Appendix: p. 217 - 218
Bibliography: p. 219 - 244. Index: p. 245 - 254
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 254 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04022/06- 658.827 Daw LLibrary - 7th FloorAvailable

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