Lexus the relentless pursuit : how Toyota motor went from '0-60' in the global luxury car market

Author

• Dawson, Chester C.

Additional Author(s)

-

Publisher

Singapore: John Wiley & Sons , 2004

Language

English

ISBN

0470821108

Series

-

Subject(s)

• AUTOMOBILES-MARKETING
• BRAND NAME PRODUCTS
• PRODUCT-MANAGEMENT
• BRAND LOYALTY
• MARKETING-MANAGEMENT

Notes

• Appendix: p. 217 - 218

Bibliography: p. 219 - 244. Index: p. 245 - 254

Abstract

-

Physical Dimension

Number of Page(s)

xxiv, 254 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04022/06	- 658.827 Daw L	Library - 7th Floor	Available