Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh brand experience terhadap brand loyalty melalui brand personality dan brand trust pada merek The Body Shop

Author
  • Pribadi, Jessica Avelina
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2016
Language
Indonesian
ISBN
-
Series
Tesis No. 03020095/MM/2016
Subject(s)
  • BRAND IMAGE
  • BRAND MANAGEMENT
  • BRAND LOYALTY
Notes
  • Appendix: p. 90-101
. Bibliography: p. 83-89.
Abstract
-
Physical Dimension
Number of Page(s)
xii, 101 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00488/16(T2) MM 0095Library - 8th FloorUnavailable : Removed

Similar Collection

by author or subject
Pengaruh brand image terhadap customer loyalty melalui customer satisfaction dan customer lifetime value (studi kasus di SMA swasta Kristen Surabaya)
Pengaruh celebrity endorsement terhadap purchase intention dengan brand image sebagai variabel intervening (studi kasus iklan produk perawatan kecantikan Pond's)
Analisis pengaruh brand communication dan brand image terhadap brand trust semen tiga roda di Jawa Timur
Pengaruh functional attributes, non-fuctional attributes, dan corporate ability association terhadap brand loyalty Java Paragon Hotel and Residences
Pengaruh brand trust dan brand affect terhadap brand loyalty produk pasta gigi Pepsodent di Surabaya
Pengaruh celebrity endorsement terhadap puschase intention dengan brand awareness sebagai variabel mediasi pada produk green tea esprecielo allure
Analisa pengaruh self congruity terhadap pembentukan brand loyalty dengan brand experience dan brand love pada kosmetik make over
Pengaruh perceived quality terhadap brand loyalty melalui brand image toko sepatu di sport station Surabaya