Analisis pengaruh iklan televisi terhadap purchase intention produk Honda Beat ESP dengan endorser sebagai variabel moderating

Author

• Rahardjo, Aditya Christianto

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2016

Language

Indonesian

ISBN

-

Series

Skripsi No. 36020532/MAN/2016

Subject(s)

• MARKETING-MANAGEMENT
• SALES PROMOTION
• ADVERTISING, TELEVISION
• COMMUNICATION IN MARKETING

Notes

• Appendix: p. 65-97

. Bibliography: p. 62-64.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 97 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00916/16	(T) MAN 36-0532	Library - 8th Floor	Unavailable : Removed