Research methods for business : a skill building approach 7th ed.

Author

• Sekaran, Uma

Additional Author(s)

• Bougie, Roger

Publisher

Chichester, West Sussex, UK: John Wiley & Sons , 2013

Language

English

ISBN

9781119165552

Series

Subject(s)

• BUSINESS-RESEARCH
• BUSINESS-RESEARCH-METHODOLOGY

Notes

. Includes bibliographical references (p. 399-405). Includes index (p. 407-420)

Abstract

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

Physical Dimension

Number of Page(s)

xxiii, 420 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Introduction to research --
The scientific approach and alternative approaches to investigation --
Defining and refining the problem --
The critical literature review --
Theoretical framework and hypothesis development --
Elements in research design --
Interviews --
Data collection methods : observation --
Administering questionnaires --
Experimental designs --
Measurement variables : operational definition --
Measurement : scaling, reliability and validity --
Sampling --
Quantitative data analysis --
Quantitative data analysis : hypothesis testing --
Qualitative data analysis --
The research report.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00267/17	650.072 Sek R	Library - 7th Floor	Available
2.	01789/17	650.072 Sek R	Library - 7th Floor	Available
3.	01849/17	Res 650.072 Sek R	Library - 8th Floor	Available
4.	01848/17	650.072 Sek R	Library - 7th Floor	Available
5.	00315/18	650.072 Sek R	Library - 7th Floor	Available
6.	00316/18	650.072 Sek R	Library - 7th Floor	Available
7.	00317/18	S 650.072 Sek R	Library - 5th Floor / 1smt	Available