Cultural perspectives in a global marketplace : proceedings of the 2010 cultural perspectives in marketing conference

Author

• Cultural Perspectives in Marketing Conference IESEG School of Management, Catholic University of Lille, France July 16, 2010

Additional Author(s)

• Sharma, Dheeraj

Publisher

Lille: Academy of Marketing Science , 2015

Language

English

ISBN

9783319186955

Series

Developments in Marketing Science

Subject(s)

• MARKETING-MANAGEMENT
• INTERNATIONAL BUSINESS ENTERPRISES-MANAGEMENT

Notes

. Bibliography: p. 145.

Abstract

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science(JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

Physical Dimension

Number of Page(s)

xiv, 145 p.

Dimension

29 cm.

Other Desc.

-

Summary / Review / Table of Content

Of Universal and Regional Cultural Values in Multicultural Markets: Implications for Marketers
Sidhu, Devinder PalSingh
Pages 1-6
Preview Buy Chapter 30,19 €
Testing the Association of Ethnic Identity and Acculturation
Krisjanti, Mahestu N (et al.)
Pages 6-12
How Bonding are Latin America’s Cultural and Economic Bonds? The Case of International Advertising Standardization in the Mercosur
Fastoso, Fernando (et al.)
Pages 13-13
Articulating the Meanings Attached to Collective Experiences of Ethical Consumption: A View from Spain
Papaoikonomou, Eleni (et al.)
Pages 14-14
Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study
Fallu, Jean-Mathieu (et al.)
Pages 14-15
Learning Orientation and Radical Innovation as Antecedents of Business Performance
Lengler, Jorge Francisco Bertinetti (et al.)
Pages 15-16
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets
Huber, Frank (et al.)
Pages 16-22
Measuring Brand Stress and Identifying Consumers’ Coping Strategies: An Exploratory Study in Germany
Albrecht, Carmen-Maria (et al.)
Pages 22-23
Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany
Sung, Eunyoung (Christine) (et al.)
Pages 23-26
Engagement with Travel Web Sites and the Influence of Online Comparative Behaviour
Bigné, Enrique (et al.)
Pages 26-33
References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms
Kilian, Thomas (et al.)
Pages 34-34
The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives
Lee, Kuan-Yin (et al.)
Pages 35-35
The Internet as a Context for the Generation and Dissemination of the Future’s Transnational/Global Culture: A Cultural Constructivist-Based Analysis
Martínez-López, Francisco J. (et al.)
Pages 36-42
Capturing the Home Country Conditions for Exporting SMEs: Scale Development and Implications
Descotes, Raluca Mogos (et al.)
Pages 36-36
Communication in Service Contexts
Holmqvist, Jonas
Pages 42-47
Vegas-Style Casinos in China: The Role of Customer Type and Gender on Casino Service Perceptions
Wong, IpKin Anthony
Pages 47-50
Understanding Cross-Racial Consumer-to-Consumer Interaction Through Interracial Anxiety and Cross-Group Contact
Johnson, Guillaume D. (et al.)
Pages 51-51
Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective
Tähtinen, Jaana
Pages 51-52
We Products Versus me Products: The Interdependt Self in the Adoption and use of Products
Ackerman, David (et al.)
Pages 52-58
The Effect of Nonmusical Sound for Corporate Branding and Consumer Behavior
Chang, Wei-Lun (et al.)
Pages 59-59
Model Based Marketing Teaching Framework using Web Technologies
Calciu, Mihai
Pages 60-69
Relationship Quality: Illustrations of ‘Best’ and ‘Worst’
Høgevold, Nils (et al.)
Pages 70-70
Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health
Jayanti, Rama K. (et al.)
Pages 71-71
Ethical Judgments by Salespeople and the Impact on between Salespersons and Sales Managers in the Modern Sales Environment
Shows, G. David (et al.)
Pages 72-72
Internationalising the French Education Paradigm
Takhar, Jennifer (et al.)
Pages 73-73
Rock on! Factors Influencing the Brand Equity of the International Comeback Rock Groups
Marticotte, François (et al.)
Pages 74-74
H. Stern: Becoming an International Luxury Brand
Albino, José Coelho de Andrade (et al.)
Pages 75-75
From Local to Global: Brand Replacement from a Consumer’s Perspective
Delassus, Véronique Pauwels
Pages 76-76
E-Loyalty: Its Antecedents, Implications and Differences between Developed and Developing Countries
Ponirin (et al.)
Pages 77-82
Minding the Marketplace: Protection and Enforcement of the Marks that Matter through Alternative Dispute Resolution
Martin, Diane
Pages 82-83
Cross Cultural Complaint Behavior Due to a Price Increase
Maxwell, Sarah (et al.)
Pages 84-84
Psychological and Cultural Factors in the use of Just-Below Pricing
Schindler, Robert M.
Pages 84-85
The Feed-In Tariff as a Pricing Mechanism for Residential Solar Panel Installations: Germany vs. The USA
Owen, Scott (et al.)
Pages 85-85
The Role of Technology in Changing the Arab Culture
Ghanem, Salma (et al.)
Pages 86-87
When Less is More: A Comparative Study on Advertising Avoidance
Petrovici, Dan (et al.)
Pages 86-86
Which Personality Traits are Promoted by Managers? the Brand Personality of National and International Brands from the Supply Side
Marticotte, François
Pages 87-88
Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers
Gorbaniuk, Oleg (et al.)
Pages 88-93
Capturing Retail/Service Personality across Service Contexts
Spielmann, Nathalie (et al.)
Pages 93-94
The Influence of Organizational Culture on Advertising Agencies: The Case of the French Advertising Industry
Zbirou, Olivier (et al.)
Pages 94-99
The Attitude of Tunisian Consumers Towards Comparative Advertising
Hassainya, Wafa (et al.)
Pages 99-99
Globalization, Identity, Culture and Consumer Behavior: A Cross-Cultural Study of Chilean and Canadian Consumers
Cleveland, Mark (et al.)
Pages 100-101
Understanding “Ostalgie” and Social Connectedness in the Former German Democratic Republic: A Consumer Perspective
Wolf, Marco (et al.)
Pages 101-102
Culture, Generational Membership and Perceptions of Educational Excellence: Counterintuitive Implications for Marketing Education across Cultures
Mitsis, Ann (et al.)
Pages 102-107
Six Degrees of Separation: A Review of Guiding Principles in Sustainable Marketing Education
Sheppard, Reginald G. (et al.)
Pages 107-108
Do Online Learning Tools have the Same Influence on Learning between Different Cultural Groups?
Korkofingas, Con
Pages 108-109
Marketing to 50+ Generations: An Overview of E-Behaviour in the UK and France
Moss, Gloria (et al.)
Pages 109-110
Impact of Media Celebrities on Geny Fashionistas in China
Kaigler-Walker, Karen (et al.)
Pages 110-119
The Commercialisation of Charities – Developing or Destroying the Brand?
Sekhon, Yasmin K. (et al.)
Pages 119-120
Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources
Iyer, Gopalkrishnan R. (et al.)
Pages 120-121
Underlying Motivations for Attending Soccer Games
Karakaya, Fahri (et al.)
Pages 121-125
An Explanation of Elderly Tourist Decisions on Travelling to Risky Destinations
Kazeminia, Azadeh (et al.)
Pages 126-126
Motivation and Satisfaction of Chinese Tourists in Korea
Kim, Jonghoon (et al.)
Pages 126-130
Beyond Place Sharing, The Shopping Experience of Tourists and Natives: The Case of the Medina of Sousse
Mimoun, Mohammed Slim Ben (et al.)
Pages 131-132
From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe
Maon, François (et al.)
Pages 132-133
Perceived Environmental Uncertainty, Market-Orientation Strategy, and Organizational Structure in South Korean Apparel Retail Stores
Hwang, Eun Jin (et al.)
Pages 133-138
The Design of a Methodology to Develop Competitive Rural Tourism Products and their Implementation in the Municipalities of Colima and Comala, Mexico
Carrillo, Irma Magaña (et al.)
Pages 138-145

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00670/17	Pro 658.8 Cul C	Library - 8th Floor	Available