Using entertainment-education for distance education : communication for behavior change 2nd ed.
Author
Fossard, Esta de
Additional Author(s)
Bailey, Michael
Publisher
New Delhi: Sage Publications India Pvt Ltd, 2016
Language
English
ISBN
9789351507598
Series
Communication for behavior change series vol. 3
Subject(s)
COMMUNITY DEVELOPMENT PERSONNEL
MASS MEDIA IN COMMUNITY DEVELOPMENT
DISTANCE EDUCATION
Notes
. Bibliography: p. 285-287. Index: p. 288-290
Abstract
This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve.
This book offers many examples of such programs and provides essential guidance on:
• Understanding precisely what knowledge must be imparted to the communities and how.
• Why mobile technology is the new and most important platform for delivering educational content.
• How educational programs can be designed for developing countries in a sustainable way.
