The User's journey : storymapping products that people love

Author

• Lichaw, Donna

Additional Author(s)

-

Publisher

New York: Rosenfeld Media, 2016

Language

English

ISBN

9781933820316

Series

Subject(s)

• PRODUCTION MANAGEMENT
• STRATEGIC PLANNING
• PRODUCTION PLANNING

Notes

. . Index: p. 140-144

Abstract

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Physical Dimension

Number of Page(s)

xiv, 146 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Mapping the story --
How story works --
Concept stories --
Origin stories --
Usage stories --
Finding and mapping your story --
Using your story --
Rules of thumb.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01279/17	658.8 Lic U	Library - 7th Floor	Available