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Strategic management in the media 2nd ed

Author
  • Kung, Lucy
Additional Author(s)
-
Publisher
London: SAGE , 2017
Language
English
ISBN
9781473929500
Series
Subject(s)
  • MASS MEDIA-MANAGEMENT
  • STRATEGIC PLANNING
Notes
. Bibliography: p. 211-227 . Index: p. 227-237
Abstract
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
• Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach
• Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC
• Explains strategic theory and concepts with insight and clarity
• Shows how to understand change and decision-making within media organizations.
This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Physical Dimension
Number of Page(s)
xvii, 237 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Exemplar(s)
# Accession No. Call Number Location Status
1.01331/17302.23068 Kun SLibrary - 7th FloorAvailable

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