Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Strategic Marketing

Author
  • Mooradian, Todd A.
Additional Author(s)
  • Ring, Lawrence J.
  • Matzler, Kurt
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2012
Language
English
ISBN
9780137136971
Series
-
Subject(s)
  • MARKETING
  • STRATEGIC PLANNING
  • MARKETING-MANAGEMENT
Notes
Bibliography. Index: p.382 - 384
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 384 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02285/12- 658.8 Moo SLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Mobile marketing channel
Pengelolaan dan pengembangan produksi dan jasa pada CV. Deltasari Aluminium di SIdoarjo
Pengaruh visual merchandising, personal selling dan product quality terhadap purchase intention pada produk kosmetik LT Pro di Surabaya
Analisa strategi forward contract untuk penetapan harga yang efisien dalam persaingan pada PT Labelindo Perkasa
Pricing
Strategic management in the hospitality industry
Strategi public relations simpati advertising and communication Surabaya dalam mengembangkan citranya di tengah persaingan
Pemasaran