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Strategic Marketing
Author
Mooradian, Todd A.
Additional Author(s)
Ring, Lawrence J.
Matzler, Kurt
Publisher
Upper Saddle River, NJ: Pearson Education, Inc, 2012
Language
English
ISBN
9780137136971
Series
-
Subject(s)
MARKETING
STRATEGIC PLANNING
MARKETING-MANAGEMENT
Notes
Bibliography. Index: p.382 - 384
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 384 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02285/12
- 658.8 Moo S
Library - 7th Floor
Available
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