Creative advertising: an introduction

Author

• Sorrentino, Miriam

Additional Author(s)

-

Publisher

London: Laurence King Publishing Ltd, 2014

Language

English

ISBN

9781780671192

Series

Subject(s)

• ADVERTISING
• CREATIVITY IN ADVERTISING
• BRANDING (MARKETING)

Notes

. . Index: p. 238-240

Abstract

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.
The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.

Physical Dimension

Number of Page(s)

240 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

The business of advertising --
The development of advertising --
A branded world --
Starting a conversation --
Thinking of what to say --
How will you say it? --
Crafting your ideas --
Executing the executions --
Career plans

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01344/17	659.1 Sor C	Library - 7th Floor	Available