Mapping innovation : a playbook for navigating a disruptive age

Author

• Satell, Greg

Additional Author(s)

-

Publisher

New York: McGraw-Hill Education, 2017

Language

English

ISBN

9781259862250

Series

Subject(s)

• DIFFUSION OF INNOVATIONS--MANAGEMENT
• RESEARCH, INDUSTRIAL
• TECHNOLOGICAL INNOVATIONS-MANAGEMENT

Notes

. Bibliography: 197-206. Index: p. 207-215

Abstract

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small.

Physical Dimension

Number of Page(s)

xix, 215 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Introduction: the "mother of all demos" --
Innovation is never a single event --
Innovation is combination --
The innovation matrix --
Developing new business models to disrupt the marketplace --
Opening up innovation --
Innovating the core: the 70/20/10 rule --
Pursuing innovation at scale --
Leveraging platforms to access ecosystems --
A new era of innovation --
Afterword: building your innovation playbook.

Exemplar(s)

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