Designing brand identity : an essential guide for the entire branding team 5th ed.

Author

• Wheeler, Alina

Additional Author(s)

-

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2018

Language

English

ISBN

9781118980828

Series

Subject(s)

• ADVERTISING-BRAND NAME PRODUCTS
• TRADEMARKS-DESIGN
• BRANDING (MARKETING)
• BRAND NAME PRODUCTS

Notes

. Bibliography: p. 310-311 . Index: p. 312-323

Abstract

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.




3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.

Physical Dimension

Number of Page(s)

xi, 323 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

pt. 1. Basics --
Brand basics --
Brand ideals --
Brand elements --
Brand dynamics --
Before and after --
pt. 2. Process --
Process basics --
Phase 1: Conducting research --
Phase 2: Clarifying strategy --
Phase 3: Designing identity --
Phase 4: Creating touchpoints --
Phase 5: Managing assets --
pt. 3. Best practices --
Case studies.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02839/17	658.827 Whe D	Library - 7th Floor	Available