Relishing marketing : illustrations on food & drink packaging

Author

Additional Author(s)

• Machado, Christiano Vinciprova
• Hamilton, Damian
• Duffy, Joe

Publisher

Mulgrave, Victoria: The Images Publishing Group Pty Ltd, 2017

Language

English

ISBN

9781864707090

Series

Subject(s)

• BEVERAGES PACKAGING DESIGN
• BRANDING (MARKETING)
• FOOD-PACKAGING-DESIGN
• PACKAGING-DESIGN

Notes

. . Index: p. 284-287

Abstract

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market.

This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

Physical Dimension

Number of Page(s)

287 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Drawing people in / by Christiano Vinciprova Machado --
The key to compelling packaging / by Joe Duffy --
A picture is worth a thousand words / Damian Hamilton --
Case studies: Conveying product information ; Highlighting product features ; Reflecting differentiation ; Promoting sales ; Inspriing imagination --
Index.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00287/18	658.823 Rel	Library - 7th Floor	Available