Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa pengaruh e-WOM terhadap brand image dan purchase intention pada hotel bintang tiga di Bali

Author
  • Pentury, Lourino Valentino
Additional Author(s)
  • Sugianto, Monica
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010829/MAN/2019
Subject(s)
  • MARKETING-MANAGEMENT
  • BRANDING (MARKETING)
  • WORD-OF-MOUTH ADVERTISING
Notes
  • Appendix: p. 58-76
. Bibliography: p. 53-57.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 76 p.
Dimension
30 cm.
Other Desc.
ill
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01558/19(T) MAN 33-0829Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisa pengaruh co-branding terhadap repurchase intention dengan relationship quality sebagai variabel mediasi pada GrabPay powered by OVO
Selling sucessfully
Pemasaran pelayanan rumah sakit
Pengaruh service quality terhadap customer satisfaction membentuk customer loyalty di PT. Citra Mitra Anugerah
Pengaruh brand communication terhadap customer loyalty dengan customer based brand equity dan customer value sebagai variabel intervening pada PT. Platinum Ceramics Industry di Surabaya
Pengaruh e-Wom terhadap keputusan pembelian hotel di Agoda.Com
Analisa produktivitas salesforce untuk meningkatkan penjualan produk kimia solvent pada PT. Mulya Adhi Paramita
Analisa pengaruh shopping mall attributes terhadap purchase intention dengan Information and Communication Technology (ICT) sebagai variabel moderating