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Analisa pengaruh e-WOM terhadap brand image dan purchase intention pada hotel bintang tiga di Bali
Author
Pentury, Lourino Valentino
Additional Author(s)
Sugianto, Monica
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2019
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010829/MAN/2019
Subject(s)
MARKETING-MANAGEMENT
BRANDING (MARKETING)
WORD-OF-MOUTH ADVERTISING
Notes
Appendix: p. 58-76
. Bibliography: p. 53-57.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 76 p.
Dimension
30 cm.
Other Desc.
ill
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01558/19
(T) MAN 33-0829
Library - 8th Floor
Available
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