Strategic management : a competitive advantage approach, concept and cases 16th ed.

Author

• David, Fred R.

Additional Author(s)

• David, Forest R.

Publisher

Boston: Pearson Education Limited, 2017

Language

English

ISBN

9781292148496

Series

Subject(s)

• STRATEGIC PLANNING

Notes

• Appendix: p. 657-665

. . Index: p. 667-680

Abstract

A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

Physical Dimension

Number of Page(s)

680 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

1. Strategic Management Essentials 
THE COHESION CASE: Nestlé S.A, 2016
2. Outside-USA Strategic Planning
3. Ethics, Social Responsibility, and Sustainability
4. Types of Strategies
5. Vision and Mission Analysis
6. The Internal Audit
7. The External Audit
8. Strategy Generation and Selection
9. Strategy Implementation
10. Strategy Execution
11. Strategy Monitoring
Appendix Guidelines for Case Analysis

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00326/18	658.4012 Dav S	Library - 7th Floor	Available