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Analisa pengaruh online brand community terhadap brand loyalty melalui proses online perceived brand reputation dan brand trust pada cafe di Surabaya

Author
  • Kurniawan, Felyshia Aditya
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2017
Language
Indonesian
ISBN
-
Series
Tesis No. 03020162B/MM/2017
Subject(s)
  • BRAND LOYALTY
  • MARKETING RESEARCH
  • DIGITAL MARKETING
  • CONSUMER BEHAVIOR
Notes
  • Appendix: p. 118-139
. Bibliography: p. 106-117 .
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 139 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01368/18(T2) MM 01625Library - 8th FloorAvailable

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