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Analisa pengaruh self congruity terhadap pembentukan brand loyalty dengan brand experience dan brand love pada kosmetik make over
Author
Juliana
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Tesis No. 03020165/MM/2017
Subject(s)
MARKETING-MANAGEMENT
MARKETING RESEARCH
CONSUMER BEHAVIOR
BRAND LOYALTY
Notes
Appendix: p. 100-148
. Bibliography: p. 90-99 .
Abstract
-
Physical Dimension
Number of Page(s)
xii, 148 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01375/18
(T2) MM 0165
Library - 8th Floor
Available
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