Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh kesadaran merek dan citra merek terhadap niat beli konsumen herbalife di Surabaya

Author
  • Purnomo, Terrius
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011450/MAN/2018
Subject(s)
  • BRAND NAME PRODUCTS
  • CONSUMER BEHAVIOR
  • PURCHASING--DECISION MAKING
Notes
  • Appendix: p. 76-109
. Bibliography: p. 68-75.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 109 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01520/18(T) MAN 31-1450Library - 8th FloorAvailable

Similar Collection

by author or subject
Premium body wash femme (brand strategy)
Eksplorasi daya tarik kartu kredit dilihat dari aspek enviromental, sensory, interpersonal, procedural, deliverable, informational, financial
Analisa prediksi / penilai efektivitas penggunaan selebritis sebagai brand endorser untuk membangun brand image: studi kasus iklan the face shop
Consumer behaviour in tourism
Branding
Pengaruh kepercayaan, kemudahan, kualitas informasi terhadap kepuasan konsumen melalui keputusan pembelian produk fashion di Lazada
Pengaruh shopping orientation social influence, dan system terhadap costumer attitude melalui perceive ease of use (studi pada Apple Store)
Pengaruh affordability, life-course, housing profile, dan neighborhood terhadap keputusan housing mobility di Surabaya