Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh kesadaran merek dan citra merek terhadap niat beli konsumen herbalife di Surabaya

Author
  • Purnomo, Terrius
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011450/MAN/2018
Subject(s)
  • BRAND NAME PRODUCTS
  • CONSUMER BEHAVIOR
  • PURCHASING--DECISION MAKING
Notes
  • Appendix: p. 76-109
. Bibliography: p. 68-75.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 109 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01520/18(T) MAN 31-1450Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisa segmentasi Mall City Of Tomorrow berdasarkan aspek perilaku pengunjung (studi kasus pada mahasiswa penghuni kos area Siwalankerto)
Analisis pengaruh atribut produk (merek, harga, dan kualitas layanan) terhadap keputusan pembelian konsumen di starbucks coffee plaza tunjungan 4 Surabaya
Pengaruh store atmosphere terhadap store image dan purchase intention produk fashion merek Zara di Surabaya
Understanding the hospitality consumer
Brands laid bare
Pengaruh perceived product quality, perceived price, dan word of mouth (WOM) terhadap purchase intention pada produk UD. Mekar Jaya
Analisis perilaku pelanggan melalui customer perceived quality, brand image, dan customer satisfaction di Surabaya Plaza hotel yang menerapkan green program
Consumer behavior