Marketing

Author

• Hunt, C. Shane

Additional Author(s)

• Mello, John E.

Publisher

New York: McGraw-Hill Education, 2015

Language

English

ISBN

9780077861094

Series

Subject(s)

• MARKETING-MANAGEMENT
• MARKETING

Notes

• Glossary

. . Index: p. 439-454

Abstract

McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

Physical Dimension

Number of Page(s)

xxxviii, 454 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Marketing in the twenty-first century --
Understanding your customer --
Reaching your customer --
Responding to your customer.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02181/18	658.8 Hun M	Library - 7th Floor	Available