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Advertising and Promotion Management

Author
  • Rossiter, John R.
Additional Author(s)
-
Publisher
New York: 1987
Language
English
ISBN
-
Series
McGraw-Hill series in marketing
Subject(s)
  • ADVERTISING
  • SALES PROMOTION
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
xix, 649 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02023/88659.1 Ros A-Available

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