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Campaign planner for promotion and IMC 2nd ed.

Author
  • Sayre, Shay
Additional Author(s)
-
Publisher
Cincinnati, Ohio: South-Western, 2002
Language
English
ISBN
0324151977
Series
-
Subject(s)
  • ADVERTISING
  • ADVERTISING CAMPAIGNS
  • SALES PROMOTION
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
iv, 172 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04287/03658.82 Say C-Available

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