Campaign planner for promotion and IMC 2nd ed.

Author

• Sayre, Shay

Additional Author(s)

-

Publisher

Cincinnati, Ohio: South-Western, 2002

Language

English

ISBN

0324151977

Series

-

Subject(s)

• ADVERTISING
• ADVERTISING CAMPAIGNS
• SALES PROMOTION

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

iv, 172 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04287/03	658.82 Say C	-	Available