Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Campaign planner for integrated brand communications 3rd ed.
Author
Sayre, Shay
Additional Author(s)
-
Publisher
Mason, Ohio: Thomson South-Western, 2005
Language
English
ISBN
0324321473
Series
Subject(s)
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
135 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03116/06
658.827 Say C
Library - 7th Floor
Available
Similar Collection
by author or subject
Rebranding dan brand stretching produk udang beku "java brand"
Mengukur efektifitas sebuah in-store promotion Promag terhadap impulse buying di Apotik Rifky kota Surabaya
Create new branding : q'store 'strategic brand analysis'
Analisis efektivitas peggunaan selebritis sebagai brand endorser untuk membangun brand image Batik Semar
Analisa pengaruh E-WOM terhadap brand image dan purchase intention kosmetik lokal "Makeover" di kota Surabaya
Public health branding
Analisa sikap audience terhadap product / brand placement Apple pada film Mission Impossible 4: Ghost Protocol
The employer brand