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Campaign planner for integrated brand communications 3rd ed.
Author
Sayre, Shay
Additional Author(s)
-
Publisher
Mason, Ohio: Thomson South-Western, 2005
Language
English
ISBN
0324321473
Series
Subject(s)
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
Notes
. .
Abstract
-
Physical Dimension
Number of Page(s)
135 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03116/06
658.827 Say C
Library - 7th Floor
Available
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