The greatest business decisions of all time : how apple, ford, ibm, zappos and others made radical choices that changed the course of business

Author

• Harnish, Verne

Additional Author(s)

-

Publisher

New York: Time Home Entertainment Inc., 2013

Language

English

ISBN

9781603209786

Series

Subject(s)

• DECISION MAKING
• MANAGEMENT-HISTORY
• DECISION MAKING-HISTORY

Notes

. .

Abstract

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

Physical Dimension

Number of Page(s)

207 p.

Dimension

21 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Apple brings back Steve Jobs / Adam Sashinsky --
How free shipping saved Zappos / Jennifer Reingold --
Why Samsung lets its stars goof off / Nicholas Varchaver --
At Johnson & Johnson, the shareholder comes last / Timothy K. Smith --
Why daydreaming pays off big at 3M / Geoff Colvin --
How Intel got consumers to love chips / David A Kaplan --
Jack's GE cathedral / David A. Kaplan --
Bill Gates decides to take a week off / David A Kaplan --
Softsoap's blocking decision / Brian O'Keefe --
Toyota pursues zero defects / Alex Taylor III --
Extreme customer service at Nordstrom / Geoff Colvin --
Tata takes the sting out of a painful situation / Geoff Colvin --
Boeing bets big on the 707 / Adam Lashinsky --
IBM's Operation bear hug / Adam Lashinsky --
Wal-Mart creates the 6 a.m. meeting / Hank Gilman --
Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin --
The HP way / David A. Kaplan --
Henry Ford doubles workers' wages / Alex Taylor III.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02444/18	658.403 Har G	Library - 7th Floor	Available