Pengaruh celebrity endorsement melalui media sosial terhadap purchase decision dengan variabel intervening perceived value dan customer attitude pada produk oleh-oleh di Surabaya

Author

• Santoso, Brilliant Natalia

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Magister Manajemen UK Petra, 2018

Language

Indonesian

ISBN

-

Series

Tesis No. 03020190/MM/2018

Subject(s)

• CONSUMERS--ATTITUDES
• CONSUMERS--RESEARCH
• SOCIAL MEDIA

Notes

• Appendix: p.98-114

. Bibliography: p.91-97.

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 114 p.

Dimension

30 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02565/18	(T) MM 0190	-	Unavailable : Removed