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Analisa pengaruh E-WOM terhadap brand image dan purchase intention kosmetik lokal "Makeover" di kota Surabaya

Author
  • Tanhardjo, Prinscia Pricilia
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Kepariwisataan Universitas Kristen Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 35010314/MAN/2018
Subject(s)
  • BRAND NAME PRODUCTS
  • BRANDING (MARKETING)
  • WORD-OF-MOUTH ADVERTISING
  • CONSUMER BEHAVIOR
Notes
  • Appendix: p. 59-76
. Bibliography: p. 56-58.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 76 p.
Dimension
30 cm.
Other Desc.
ill
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02586/18(T) MAN 35-314Library - 8th FloorAvailable

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