Analisa pengaruh E-WOM terhadap brand image dan purchase intention kosmetik lokal "Makeover" di kota Surabaya

Author

• Tanhardjo, Prinscia Pricilia

Additional Author(s)

-

Publisher

Surabaya: FE Program Studi Manajemen Program Manajemen Kepariwisataan Universitas Kristen Petra , 2018

Language

Indonesian

ISBN

-

Series

Skripsi No. 35010314/MAN/2018

Subject(s)

• BRAND NAME PRODUCTS
• BRANDING (MARKETING)
• WORD-OF-MOUTH ADVERTISING
• CONSUMER BEHAVIOR

Notes

• Appendix: p. 59-76

. Bibliography: p. 56-58.

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 76 p.

Dimension

30 cm.

Other Desc.

ill

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02586/18	(T) MAN 35-314	Library - 8th Floor	Available