Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh green marketing terhadap green brand image dan purchase intention pelanggan pada starbucks coffee Malang

Author
  • Osiyo, Abraham Krishna Martadinata
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Manajemen Program Manajemen Pemasaran UK Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 36020646/MAN/2018
Subject(s)
  • BRAND IMAGE
  • CONSUMER BEHAVIOR
Notes
  • Appendix: p. 67-88
. Bibliography: p. 61-66.
Abstract
-
Physical Dimension
Number of Page(s)
x, 88 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03136/18(T) MAN 36-0646Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisis pengaruh health culture, health awareness, dan product perception terhadap buying decision produk kondom pria golongan dewasa muda di Surabaya
Research on customer preference towards food festival on hotel Wyswert
Analisa pengaruh motivasi, persepsi, pembelajaran, dan sikap terhadap minat beli konsumen di Stradivarius Galaxy Mall Surabaya
Shopping
Analisa tingkat sensitivitas dan arah respon konsumen terhadap perluasan merek (brand extension) dari McDonald's pada McCafe di plaza Surabaya
Faktor-faktor yang mempengaruhi perilaku konsumen dalam memilih dan memanfaatkan fasilitas bersalin di Rumah Sakit "Budi Mulia" Surabaya
Pengaruh role models terhadap purchase intention di Zara Surabaya dengan consumer imagery sebagai variabel moderating
Analisa pengaruh faktor emotion, hedonic pleasure, cognitive dan affective terhadap pembelian impulsif di sogo department store di plasa Tunjungan Surabaya