Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh social electronic word of mouth terhadap minat menginap di hotel bintang di Indonesia melalui brand attitude

Author
  • Budijanto, Laurentius Melvern
Additional Author(s)
  • Johnson, Wiliiam
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010760/MAN/2018
Subject(s)
  • CONSUMER BEHAVIOR
  • CONSUMERS--RESEARCH
Notes
  • Appendix: p. 61-75
. Bibliography: p. 56-60.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 75 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03481/18(T) MAN 33-0760Library - 8th FloorAvailable

Similar Collection

by author or subject
Analisa faktor-faktor yang mempengaruhi pembelian handphone pada mahasiswa di Universitas Kristen Petra Surabaya
Faktor teknografi dan sikap digunakan sebagai dasar dalam segmentasi konsumen mobil sedan menengah (toyota altis, honda civic, mitsubishi lancer) di Surabaya
Analisis pengaruh store atmosphere terhadap impulse buying melalui shopping lifestyle dan emotional response sebagai variabel intervening di The Bodyshop Indonesia
Pengaruh non smoking area, alcoholic drink, western name (branding) terhadap keputusan pembelian konsumen pada resto nine di Surabaya
Studi deskriptif perilaku konsumen cardfight vanguard di Surabaya
Pengaruh fasilitas media facebook terhadap product browsing melalui utilitarian motive dan hedonic motive
Peran co-branding terhadap minat beli masyarakat surabaya pada mobil merk avanza dan xenia
Pemetaan persepsi konsumen terhadap mie instan PT. Indofood Sukses Makmur tbk. (indomie, supermie dan sarimi) di Surabaya