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Pengaruh daya tarik iklan TV dan variety seeking terhadap brand switching behaviour smartphone Samsung

Author
  • Irena, Florencia
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011589/MAN/2018
Subject(s)
  • CONSUMER BEHAVIOR
  • BRAND CHOICE
  • TELEVISION COMMERCIALS
Notes
  • Appendix: p. 56-72
. Bibliography: p. 51-55.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 72 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00065/19(T) MAN 31-1589Library - 8th FloorAvailable

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