Pengaruh daya tarik iklan TV dan variety seeking terhadap brand switching behaviour smartphone Samsung

Author

• Irena, Florencia

Additional Author(s)

-

Publisher

Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2018

Language

Indonesian

ISBN

-

Series

Skripsi No. 31011589/MAN/2018

Subject(s)

• CONSUMER BEHAVIOR
• BRAND CHOICE
• TELEVISION COMMERCIALS

Notes

• Appendix: p. 56-72

. Bibliography: p. 51-55.

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 72 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00065/19	(T) MAN 31-1589	Library - 8th Floor	Available