Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Pengaruh daya tarik iklan TV dan variety seeking terhadap brand switching behaviour smartphone Samsung

Author
  • Irena, Florencia
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Bisnis UK. Petra , 2018
Language
Indonesian
ISBN
-
Series
Skripsi No. 31011589/MAN/2018
Subject(s)
  • CONSUMER BEHAVIOR
  • BRAND CHOICE
  • TELEVISION COMMERCIALS
Notes
  • Appendix: p. 56-72
. Bibliography: p. 51-55.
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 72 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00065/19(T) MAN 31-1589Library - 8th FloorAvailable

Similar Collection

by author or subject
Perilaku konsumen
Hubungan antara persepsi konsumen di Pondok Tjandra, mengenai merek, harga, dan tekstur roti dengan minat beli konsumen terhadap sari roti
Analisis niat konsumen menggunakan kartu gsm three di Surabaya
Analisa motivasi konsumen dalam memilih pakaian di Pasar Atom
Analisa perceived authenticity, EWoM dan price sensitivity terhadap repurchase intention pada konsumen generasi Y AIRBNB di Indonesia
The consumer society reader
Studi eksperimen iklan-iklan sampoerna hijau untuk menilai respon perokok dan bukan perokok di Surabaya terhadap kreatifitas iklan
Analisa pengaruh service quality terhadap repurchase intention melalui perceived value dan customer satisfaction di Buro Bar Surabaya